Marketer's Daily

Building customer interest and excitement is the first
step to successfully marketing many products.
autoresponders play a vital role in building this
interest and excitement. For instance, if you were
developing an ebook, you may want to start telling
your website visitors and opt-in subscribers about it.
Start building interest; tell them what this product
will do for them, and how soon it will be available.

Do more than build interest by telling them about it.
Use an autoresponder to let them preview your
product! Even though you will be selling the product,
you can allow your potential customers to preview
the information. Have you ever seen previews for
movies that will be playing in theaters soon? It is the
same concept.

Load one chapter of the ebook into an autoresponder,
and put a form on your website where your visitors
can enter their name and email address to receive
the preview chapter free of charge. This gets their
name on your list of potential customer. Each
week, send a reminder email, letting them know how
close the release date is, and what they can expect
from your product keep building interest and
excitement.

Finally, a couple of days before you are ready to
launch your product offer those that received the
preview the option to buy a pre-release copy. You
can opt to offer a discounted price, or leave the price
as it will be on launch day the choice is yours.

Take a look at the list of people who signed up to
receive the preview. How many of them are still
subscribed to that list? They’ve had the option to
stop receiving notices about your product, but they
chose to keep receiving the information you were
sending. These are highly targeted prospects for
your product. They have already shown you that
they have an interest in your product, and a large
number of those people are simply waiting on the
autoresponder broadcast message that will let
them know that it is time to pick up their copy of
your product!

Isn’t automation a wonderful thing? Using an
autoresponder, you are able to see how much of a
market there is for your product, and build a great
deal of interest in it before it is ever released. This
is the key to making sales on launch day. Use
autoresponders to build the interest. Get your
prospects excited about what is about to come
and on launch day, give them what they are waiting
for and watch the sales pour in!

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The practice of using video games to promote a particular product or an organization is known as Advergaming. Wired magazine first used this term in a column to describe the commissioning of free online games by large companies, in 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming.

ATL Advergaming can be vaguely explained as a promotional video game. The business incorporates interactive video games on their website so as to create more awareness about their product among the website visitors. This method is also used to attract more visitors to the site and to increase the traffic flow on the website. If the games are made for product advertising, the product is highlighted in the game.

Before the invention of the internet, floppy disks and later compact disks were used as a medium to promote games and in turn a particular product. It started with floppy disk basically to create awareness as well as product promotion. The first Advergame was distributed by American Home Food, which was developed by Chef Boyardee. Taco Bell and Coca Cola followed it by giving customers floppy disks containing promotional games. The first Advergame to be distributed on compact disk was by Chex and General Mill. The graphics of these games have matured from arcade style flash to three-dimensional.

BTL Advergaming comprises of recruitment tools like In-game advertising, militiamen and edutainment. Usually the mascot of the particular company is depicted as the hero in such games. Pepsi man and Burger man were the mascots used in promotional games designed by Pepsi and Burger King respectively. The storyline of these games can be commercial, educational or political like the game American Army created to attract more youth towards devoting their life to army and also games meant to promote sports like Formula One racing are also a part of this technique.

In-game advertising is more commercial type and is purely targeted for promotion of the product via the game. This is really picking up and even movies are promoted by this method. Like on the website of the movie, The Mummy, there are games which have a storyline similar to the movie and the player is given knowledge of the facts about the movie and its subject, Egyptian Mummy. Educational Advergaming refers to games that portray a moral message to the players.

These games can also act as a medium of advertisement themselves like in the video game of EA Sports; banners of Pepsi line the frame of the game. By using this strategy the companies are able to provide low price or free games to the consumers. This is also effective in reducing the price of games that have a monthly fee.

TTL Advergaming or through the line Advergaming is the most rare form of Advergaming. URL links are embedded into a game that takes the players to the web pages, which has BTL Advergaming. Different methods are used to attract the player to a particular webpage. In the game Enter the Matrix URL hyperlinks are depicted in the background, which the player is forced to click to learn about the facts relating to the plot of the next level and at the same time advertises about the product. The curiosity to learn about the theme of the game attracts the player, although it might not be necessary to click to finish the game. Such kinds of games are usually known as link-chases as one link will lead to another. Website visitors are sometimes tempted with a prize to prompt them to click the URL.

This technique of advertising is really beneficial as it not only creates awareness among the player but also among his friends who lands the website upon friends suggestion. The success of Advergaming is dependant on word of mouth and thus is also known as viral marketing. In the year 2004, this industry generated around $83.6 million and involved 105 million players.

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A majority of those who visit a new website have no intention of purchasing anything. Most of the time, those who visit new sites are surfing the Internet for information, and happen to stumble across your website. There are a few impulse buyers out there though, buyers that will buy from your site on the first visit. Although most visitors will leave without buying anything, youll find yourself wondering why your visitor counter keeps increasing and your sales arent improving.

In most cases, it takes several exposures to new products or services before someone will decide to buy it. To get the most from your sales and capitalize on visitors who happen to visit your site without making a purchase, youll need a way to follow up with your visitors several times. An email list is one way to do it, as you can show your product to the same market as many times as you like.

To successfully manage an email subscriber list, youll need something known as an autoresponder. An autoresponder is a great asset to your website, as it can handle virtually any email you receive. You can think of these tools as salesmen who never get sick and are always there to answer emails 24 hours a day 7 days a week. They will also follow up with your clients when you instruct them to do so, continuing to add information to your database as well.

autoresponders are very helpful tools that people can subscribe to. It can also capture and manage email databases that it collects from your website traffic as well. Once you have signed into your autoresponder account, you can use a sign up form and capture both the name and email address for any of your website visitors. Once you have the information, you can add it to your customer list so that you can get back to the customer with information about your services and products.

There are many other uses for autoresponders as well. Along with sending out personalized emails to your clients, you can also send them free examples of your products, snippets of useful information, or special offers towards your products. You can add virtually anything you want to an autoresponder, and send it out when you wish. You can also send out a broadcast message to everyone on your customer list at the same time, which will get your information out there and save you a lot of time.

You can get an autoresponder program for your website in several types and several locations. You can get scripts to add to your website, although they arent normally recommended. Many prefer to go with third party services, which will operate the autoresponder for you. This type of autoresponder is known as remote hosted, and proves to be very beneficial for those who dont want to operate the autoresponder themselves.

If you want to run the autoresponder yourself, you can always go with locally hosted autoresponder programs. These programs will allow you to run the responder yourself, giving you complete and total control. To do it this way, youll need to buy an autoresponder program then set it up either on your computer or through your website.

To get started in the right direction, all you need to do is find yourself an autoresponder. To find one, all you need to do is run a search with a search engine such as Google. Youll receive hundreds of different results, including free programs. You should always avoid free autoresponders though as programs that you pay for will give you a lot more in return.

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